Eleven years ago, Maine’s Department of Inland Fisheries and Wildlife received a series of marketing recommendations from national experts. None of the recommendations were ever implemented. In fact, since the study was received, the agency abolished its marketing position and budget.
On Tuesday, April 28, the legislature’s Inland Fisheries and Wildlife Committee has scheduled a hearing on LD 668, An Act to Market Maine’s Hunting and Fishing Opportunities, sponsored by Representative Bob Duchesne at my request. This bill would establish a comprehensive marketing program at the Department of Inland Fisheries and Wildlife, led and coordinated by a dedicated marketing specialist.