The Humane Society of the United States has reserved and paid for $1.2 million of TV ads for its referendum campaign to ban bear trapping and bear hunting with bait and hounds. This is nearly twice what HSUS spent on TV ads for its 2004 Maine campaign. And they did this in August!
It appears that HSUS intends to spend the $3 million on its campaign that the group announced earlier this year. There is no way the sportsmen’s campaign to defend bear hunting can match that level of spending. This may be a serious problem. In 2004 the sportsmen’s campaign outspent HSUS on TV and that was a critical factor in the defeat of the HSUS ballot measure.
But that doesn’t mean HSUS will win this campaign. I have been very impressed with the job that James Cote is doing for the sportsmen’s campaign. In 2004 I raised the money for the campaign that successfully defended bear hunting, and my sister Edie managed the campaign. This year James is doing both jobs, a very tough assignment.