Maine’s Department of Inland Fisheries and Wildlife must improve its communications with sportsmen, landowners, and the general public, and reinstate its marketing program. Luckily, they’ve been handed a road map to achieve those goals. And the legislature’s Inland Fisheries and Wildlife spent an afternoon recently hearing about that road map.
Bonnie Holding, DIF&W Director of Information and Education, started the briefing with an accounting of what the agency is doing currently to communicate with their customers and the general public, and explaining that they had contracted with Mark Duda and Responsive Management, “to develop a plan that will raise overall awareness of Maine’s residents of MDIFW’s mission, programs and projects and measurably increase support of and participation in these programs. The overall plan will include marketing, communications, and public relations.”