On March 2, I posted a column about communications and marketing at Maine’s Department of Inland Fisheries and Wildlife. You should read that column before you read this one.
After the legislature’s Inland Fisheries and Wildlife Committee heard the recommendations from national experts Mark Duda and Jodi Valenta that would improve communications and marketing at DIF&W, committee members bore in to try to figure out what could and should be done. Representative Patrick Corey asked two good questions: Where do we start? How do we scale this into priorities?
Duda suggested that the agency start with the look of their information and website. Valenta suggested starting with the top recommendations (rather than the bottom, including funding). Organize the staff to achieve this goal, for example, as recommended. A lot of the recommendations focused on getting earned media rather than paid media. Work with the media to get these messages out, she said – that will help start the process.